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Monday, 17 December 2012

Why the Kindle Fire HD is so cheap


Why the Kindle Fire HD is so cheap

And it's an obvious reaction to the reviews of last year's first-generation Kindle Fire, which praised the $199 price but made it clear you're getting the substandard tablet experience you just paid next to nothing for.

If you take Jeff Bezos' word for it, Amazon's new Kindle Fire HD is "the best tablet at any price."
Bold claim.
This year, Amazon has a new Kindle Fire called the Kindle Fire HD that's a noticeable improvement over the original. But is it the "best tablet at any price"? Nope. If you read the reviews, including mine, you'll quickly learn Bezos seems to have adopted the "reality distortion field" that Steve Jobs was famous for.

don't want to shell out $500 or more on an iPad. But how is Amazon able to make a good tablet at such a cheap price?
Simple. Like Amazon.com, the Kindle Fire HD is built to find ways to sell you more stuff.
First, and most annoyingly of all, the Kindle Fire HD displays full-color ads on its lock screen. That means every time you switch the device on, you see an ad for stuff like a Kindle e-book, a movie download, music from Amazon's MP3 store and the like. Amazon told me you'll also see a lot of third-party ads for products outside Amazon's ecosystem.
The good news is, if the ads really bother you, you can pay $15 to Amazon after you purchase the device to remove them for good.
But Amazon didn't stop with the ads. When you're using the tablet, you're constantly inundated with suggestions to check out more Amazon products. The most blatant example of this is on the Kindle Fire HD's home screen.
Whenever you hover over an app, movie, song or book, there's a section at the bottom of the screen that suggests other apps, movies, songs or books that you might want to buy. Do you like playing Angry Birds? Buy Cut the Rope! Do you like listening to Nicki Minaj? Check out Katy Perry's latest album!
You get the idea.
It's nearly identical to the way Amazon's website suggests items to you when yo

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